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In June 2010, Marvel Entertainment set up a television division within Marvel Studios, headed up by Jeph Loeb as Executive Vice President, under which Marvel Animation would be operated. On October 18, Walt Disney Studios Motion Pictures acquired the distribution rights for The Avengers and Iron Man 3 from Paramount Pictures with Paramount's logo and credit remaining on those films. In June 2021, The Simpsons short film The Good, the Bart, and the Loki was announced, which released alongside "Journey into Mystery", the fifth episode of Loki on Disney+. The short sees Loki teaming up with Bart Simpson in a crossover that pays homage to the heroes and villains of the MCU. In October 2013, the Iron Man Experience attraction was announced for Hong Kong Disneyland.
New World Animation continued producing a second season of The Incredible Hulk for UPN. In June 2021, Marvel Studios released a casting call for fans of "Marvel's strong women" to be a part of an upcoming Disney+ documentary series showcasing the women who create the MCU in front of and behind the camera. The series was titled MPower by February 2023 and premiered in its entirety on March 8, 2023, consisting of four episodes titled "The Women of Black Panther", "Captain Marvel", "Scarlet Witch", and "Gamora". A special titled Marvel Studios' 2021 Disney+ Day Special, which looked at the future of the MCU on Disney+, was released on the service on November 12, 2021, as part of its "Disney+ Day" celebration. In May 2014, the Avengers S.T.A.T.I.O.N. exhibit opened at the Discovery Times Square center.
The exhibit also opened in South Korea at the War Memorial of Korea in April 2015, in Paris, France, at Esplanade de La Défense a year later, and in Las Vegas at the Treasure Island Hotel and Casino in June 2016. The Las Vegas version of the exhibit featured updated character details and corresponding science to incorporate the Marvel films that have released since the original exhibit in New York. Additionally, the Las Vegas version features Cobie Smulders reprising her role as Maria Hill to "debrief" visitors, replacing Welliver. In January 2015, Michael Doran of Newsarama and Graeme McMillian of The Hollywood Reporter had a "point-counterpoint" debate in response to the first Ant-Man trailer.
These are put together at company retreats, which the studio holds every "18 months or so" to plan out and develop the phases of the MCU. These lookbooks are not always shown to directors, though, with Marvel sometimes preferring to let the director offer their own ideas first. When choosing a director for a project, Marvel Studios looks for filmmakers to hire who are able to guide a film, with some of their choices considered "out-of-left-field", given a director's previous work. Feige remarked, "You don't have to have directed a big, giant visual-effects movie to do a big, giant visual-effects movie for us. You just have to have done something singularly sort of awesome."  ดูอนิเมะฟรี In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots, the name derived from the label used by Marvel Comics for their one-shot comics. Co-producer Brad Winderbaum called the short films "a fun way to experiment with new characters and ideas" and to expand the MCU.
A Spider-Man story arc from 1971 dealing with drug abuse had to be published without the  approval of the Comic Code Authority—the self-regulatory body that had policed comic content since 1954—despite the fact that it was portraying drug use in a negative light. The first comic book issued by Marvel’s precursor Timely Comics, in October 1939, featured the debut of the characters Human Torch, Sub-Mariner, the Angel, Ka-Zar, and the Masked Raider. By April 2022, Marvel Studios had taken over production of the preschool animated series Spidey and His Amazing Friends, starting from its second season; the first season was produced under the Marvel Entertainment banner.
Production of the series moved to 20th Television Animation following its first season. For some animation created after 2008 and the Marvel Animated Features, see Marvel Animation. For a more comprehensive list, see List of Marvel Cinematic Universe films and List of films based on Marvel Comics publications. Television specials from Marvel Studios, which are marketed as "Marvel Studios Special Presentation", feature a special multicolored intro with bongo drum music, reminiscent of the CBS Special Presentation theme featured before animated holiday specials of the 1980s and 1990s. The intro was also designed by Perception, with Giacchino once again creating the music. Jamie Lovett at ComicBook.com called the Marvel Studios Special Presentation intro "more colorful" and its fanfare "more playful" than the normal Marvel Studios intro.
However, fans and critics note that the two companies have historically imitated characters and qualities of each other’s comics. The exact situation is that Universal currently retains the right of first refusal to distribute any Hulk films in the future. If for some reason Universal chose to forgo distribution, then Disney would immediately pick up the distribution rights for the Hulk movie. In September 2019, it was announced that Disney and Sony had reached a new agreement allowing for Spider-Man to appear in a third standalone film and a future Marvel Studios film. Disney was reported to be co-financing 25% of the film in exchange for 25% of the film's profits in the new agreement, while retaining the merchandising rights to the character. In November 2021, Pascal announced plans for a fourth Spider-Man film set in the MCU, in addition to long-term plans for a new trilogy of films with Marvel Studios, with said film entering active development the following month.